So what is R.O.I.? It stands for "Return On Investment" meaning that if you invest a certain amount of money on a product or service (especially if you own a business) you would want a certain amount of 'return' on that investment. It is something that I am starting to pay attention to, especially after today. We have a very strict operating budget especially because we don't really sell anything to generate an income at this point.
We took a look at monthly recurring costs and have decided to put a hold on our electronic billboard advertising. It's a hard pill to swallow because we always want to see forward momentum and not cutting back. The mentality has always been "how will people ever find us if we don't advertise?" I had grand ideas of starting out with three billboards, and then five, then 10, and eventually all across the country.
It seemed like a good idea when we started because the ads pop up a few times a day on these electronic billboards and we were spending about a dollar per day to operate seven billboards in the Pacific Northwest (our general location).
However, after seven months and thousands of "blips" we can't say for sure whether or not that investment is really making a difference. There hasn't been a major increase in web traffic or people contacting us about our services. We may start the campaign up again in the future but we need to save as much money as possible in preparation for our booth at the Portland Roadster Show early next year.
Maybe someday we will sell gear or something in an online store but typically that takes an investment to start as well... Who knows?
Would you wear a Surviving Home t-shirt or hoodie?